After football, American basketball, and recently cricket in India and Australia, Hublot has achieved yet another master stroke by signing with the World Poker Tour in Las Vegas to become the Official Timekeeper and Official Watch of the international poker circuit. Hublot is leading the pack as the first luxury company to invest in the international professional poker circuit as Official Timekeeper and Official Watch.
To seal its presence in this new field, Hublot has created the ‘Big Bang World Poker Tour’, with a design heavily inspired by the game. The timepiece was presented at the WPT Five Diamond World Poker Classic, WPT Alpha8 Las Vegas. The event was attended by CEO of Hublot, Ricardo Guadalupe, as well as the greatest players on the circuit.
“Hublot has once again proven itself to be first, unique and different, as the first luxury brand to become Official Timekeeper and Official Watch of the international professional poker circuit. We chose the World Poker Tour because its global presence, televised tournaments and quality of its players make it a benchmark in the game. I strongly believe that this field has great commercial and marketing potential. The tremendous success of our boutiques in Las Vegas and Macau are evidence of the possibilities. I am delighted with this great collaboration that awaits us.” said Ricardo Guadalupe.
The limited-edition BIG BANG UNICO World Poker Tour has a design that suitably encapsulates the poker world. The watch chosen to entice the players was the iconic Big Bang, equipped with the in-house UNICO Manufacture Chronograph, unique in the industry for its column wheel and double clutch visible on the dial side. The new detail – which gives this watch its resolutely “poker” character – is a bezel made of 18K King Gold or steel that features an interplay of two different treatments, polishing and micro-blasting, which in particular showcase a heart, spade, club and diamond, the distinctive and universal symbols of card players. The sapphire crystal of the case-back also bears the exclusive symbol of the World Poker Tour in transfer form.