Raquel Zimmermann stars in H&M’s summer 2018 campaign
H&M heads to the beach for its Summer 2018 campaign. The Swedish fashion brand enlists a group of leading models for the advertisements captured by Cass Bird. Carolyn Murphy, Maria Borges, Alanna Arrington, Pooja Mor, Karly Loyce, Raquel Zimmermann and Chiharu Okunugi appear in the sun-soaked shots.
Styled by Lisa Lindqwister, the images spotlight colorful swimsuits, breezy dresses and tropical prints. James Pecis works on hair for the shoot with makeup by Frank B.
H&M SUMMER 2018 CAMPAIGN
H&M launches summer 2018 campaign
Carolyn Murphy stars in H&M’s summer 2018 campaign
Maria Borges is all smiles in H&M’s summer 2018 campaign
Alanna Arrington fronts H&M’s Summer 2018 campaign
Carolyn Murphy rocks a swimsuit in H&M’s summer 2018 campaign
Karly Loyce fronts H&M’s summer 2018 campaign
Pooja Mor stars in H&M’s summer 2018 campaign