The coat of arms has been a tradition in Europe since medieval times and was later used to personalize trunks and bags. In the nineteenth century, with the growing popularity of travel around Europe, dignitaries began to request greater personalization of their luggage, hence a variety of colours, badges and initials became the distinguishing marks on trunks, which became known as Marquage. French luxury trunk-maker Goyard provided this unique and individualized service from the nineteenth century, bringing out the high standing and uniqueness of both the trunk and its owner. Historically, the variance in preferences could be seen amongst different cultures: The French were accustomed to having their initials while the British preferred to mark their surname.
Each customized piece is created with the artisan’s superb craftsmanship and with an exquisite connection to the client. Today, Goyard’s custom painting continues the tradition of creating beautiful hand drawn personalized text and colors using its own exclusive paints from natural pigments. This allows each customer to own a unique bag, trunk or small leather good, fully expressing their individuality. By reflecting the distinguished, unique traits of the brand, Goyard is committed to fulfilling the expectations of every distinguished customer. The various ways to personalize one’s product include colourful stripes, initials or numbers.
Goyard’s expression of its vision is further expanded in the current digital age. In order to allow customers to understand the basic principles of personalisation, Goyard made available on its website an interesting and unique online simulation which enables one to select a colour of the Goyardine, and be able to experience the enchanting variety of patterns, colours and letter combinations. Once one has selected the desired combination, this data can then be sent via email to the customer for future reference or to bring along for a visit to the boutique.
