Supermodel Du Juan walking the Fendi “Great Wall” runway presentation in 2007, with that year’s Oriental-inflected Baguette in hand
Launched in 1997, the so-called Fendi Baguette became one of the most popular and important accessories of the decade, earning Fendi Fashion Group the International award for accessories in 2000 for creating an enduring style icon that women the world over would covet and collect with passion.
Baguette Book packaging
This gorgeously illustrated book celebrates the Baguette’s design as well as its arts and craftsmanship.
A deceptively small, simple handbag to be carried under the arm like the French loaf from which it takes its name, the Fendi Baguette has been produced in more than 700 models.
Some are simple and understated, embellished with precious stones while others feature unique or deluxe materials, such as embroidery, sequins, beading, leather, fur, and crocodile skin.
In addition, it also features wild, limited-edition works of art designed by artists such as Damien Hirst, Richard Prince, and Jeff Koons, making the Fendi Baguette a fashion must-have discreetly tucked under the arms of the most iconic women of our times.