The latest designer collaboration from H&M happens to be with the London-based designer Erdem Moralioğlu. The collection will feature womenswear, and for the first time from Erdem–menswear. Known for his romantic prints and silhouettes, the collaboration will include dresses, separates, jewelry, bag and shoes. Romantic florals and lace cover the statement designs. Take a look at all the pieces in the newly released lookbook. Discover the full collection online and in stores on November 2nd.
“ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame,” says lookbook photographer Michal Pudelka.
