Actress Emma Roberts has been tapped as the face of aerie’s fall 2015 underwear campaign called, #AerieReal. You may remember that the brand launched an unretouched campaign several years ago to much press using models. Emma’s advertisements will debut in stores on September 3 and run through the holiday season.
Emma says about the aerie campaign, “I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed – real is sexy, real is cool.”