DKNY Gets a New Look with Spring Ads

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Adrienne Jüliger stars in DKNY’s spring-summer 2016 campaign

With designers Dao-Yi Chow and Maxwell Osborne’s first campaign for DKNY, the spring 2016 season takes a minimal approach with model Adrienne Juliger as the star.

Posing in Brooklyn, New York, the brunette models contemporary essentials including ankle boots, white tees and boxy outerwear. The images captured by Lachlan Bailey contrast outdoor shots with studio portraits, all with the DKNY logo providing a graphic effect.

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Spring 2016 marks the first season with Dao-Yi Chow and Maxwell Osborne as DKNY’s creative directors

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An image from DKNY’s spring 2016 campaign

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The images were captured in Brooklyn, New York