Cartier Love Bracelet Does Charity Duty In India


Parisian jeweler and watchmaker Cartier launched the LOVE Charity Campaign in New Delhi, India recently, in support of Habitat for Humanity India’s Women IndiaBUILDS initiative. This innovative program is meant to allow women with means to help women without means to secure simple, decent and affordable homes by mobilizing resources and volunteers.

Cartier’s famous LOVE bracelet will be sold at Cartier’s New Delhi boutique and the entire proceeds from the sales will go to the Women IndiaBUILDS initiative. The campaign was launched by Patrick Normand, Managing Director of Cartier Middle East & South Asia, Felix Fernandes, Managing Director of Habitat for Humantiy, India and Avanti Birla, Brand Ambassador of Women IndiaBUILDS Program.