Bulgari Unveils LVCEA Collection And Shu Qi As Its Ladies’ Watches Ambassador


Shu Qi

Bulgari recently unveiled its new LVCEA collection in China, with a launch event held at the Beijing TV Station early this September. Created to celebrate Bulgari’s 130th anniversary, LVCEA joins the Maison’s watch collection as a special treat for the ladies. During the exclusive event, Bulgari announced actress, Shu Qi, as its ambassador for its ladies’ watches, in the Greater China Region. During the launch event, Shu Qi who was wearing the new LVCEA timepiece and Bulgari jewelry, was joined by other celebrities and socialites of China including Tiffany Tang, Jerry Lee, Claudia Wang and Chen Man. Aside from the stars gracing the event, more than 300 distinguished guests joined the occasion and witnessed LVCEA – the latest gem of Bulgari’s watch collection.

“I love Bulgari creations, and I am deeply fascinated by how the brand is able to incorporate Jewelry design into their timepieces. Just like the new LVCEA timepieces which has been released today. I also appreciate the concept of ‘time’ and ‘light’ which the collection conveys. To me, a beautiful timepiece can always brighten the best of times for women.” said Shu Qi.

Dressing the crown of every LVCEA creation sits a lucent gemstone, which serves as an iconic feature of the collection and a reminder of the spiritual beauty of the Bulgari woman. LVCEA’s case encircles the passage of time, drawing an unending connection between past and present, while its bracelet is inspired by Bulgari’s iconic Serpenti collection.


Shu Qi and CEO of Bulgari, Jean-Christophe Babin


Tiffany Tang


Claudia Wang


Chen Man