Brad Pitt is chosen by Chanel to star in its new campaign for the iconic Chanel No.5 fragrance.
After some initial video teasers with Brad asking questions like, “What’s the mystery?” and “Do you feel lucky?” the official ad campaign was released on 14 Oct 2012 and we indeed feel that Brad is lucky to be chosen to be the first male face for a women’s fragrance in Chanel No.5’s 91-year history.
Andrea d’Avack, president of Chanel Fragrance & Beauty about the project:
“To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”