Benetton + United Nations Launch End Violence Against Women Campaign


United Colors of Benetton has teamed up with the United Nations to make a campaign to mark the International Day for the Elimination of Violence Against Women which is today, November 25th.

The visual shows a woman being “stoned” with a shower of orange flowers inspired by the Italian saying, “women should never be hit, not even with a flower.” November 25th is the beginning of a 16-day initiative which will include events held all around the world in honor of women’s rights. See the campaign video below.