Alfred Dunhill’s Creative Director, John Ray reinforces his direction and vision for Spring/Summer 2015 by collaborating with photographer Annie Leibovitz, and Art Director Ronnie Cooke Newhouse of House+Holme. Following on from the concept developed for Autumn/Winter 2014, the tone and mood of the new campaign takes as its focal point the notion of Escape – whether as a guest at a friend’s weekend retreat or travelling to a far-flung destination.
Continuing the portrayal of the inimitable spirit of the British gentleman, the SS15 campaign sees the Alfred Dunhill man ‘at home’ amongst friends. The series of six campaign images features The Hon. Louis Elliot, Andrew Cooper and Alex Blamire. Three young gentlemen, elegant, discerning, educated, each of whom individually represent part of the British establishment and distinct characteristics of the Alfred Dunhill man.
An English country house sets an idyllic scene, light stone and furnishings, softly lit tones and hues reflect John Ray’s sophisticated eye for this seasons colours; a vibrant palette of British pastoral and coastal shades evocative of long lazy days spent in the country or by the sea. Pieces are worn in a practical way that unintentionally reveal true character, there is a nonchalance to the way the Alfred Dunhill man combines them.
Check out the behind-the-scenes video below…
