Sir Ranulph Fiennes
An innovative digital foray for the posh British retailer, the first Voice campaign was launched in February 2011 with appearances from Sir David Frost, Harland Miller and Charlie Siem. Through a series of striking black and white portrait and video snippets, Voice aims to feature “men who embody timeless values that are worth aspiring to – qualities like compassion, dedication and conviction” and “brilliant, inspiring, driven, engaging men with opinions, flaws and stories to tell”.
Launched in conjunction with Alfred Dunhill’s A/W 2011 collection, the second Voice campaign comprises a revealing set of videos that provides insights into the intriguing worlds of legendary explorer Sir Ranulph Fiennes, acclaimed theatre director Michael Grandate and principal dancer Rupert Pennefather.
Rupert Pennefather
