The spring-summer 2014 campaign from Agent Provocateur shows Hailey Clauson as a 1950s housewife gone risqué, wearing the lingerie label’s sexy underwear in a kitchen setting.
Photographed by Miles Aldridge, the campaign is titled “Behind Close Doors” and shows off a fantasy world with Hailey wearing knee-highs, gingham prints and lacy separates. “The campaign embodies my inspiration for the Spring Summer 2014, the pristine and glossy 1950’s housewife. I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection,” says creative director Sarah Shotton about the new ads.
