Audi Star Creation 2014 recently crowned its winners after an intensive day of judging and an exciting runway showdown held at Tent@Orchard in Singapore. The top three winners were Rebecca Corrine Lam (25, Hong Kong), Zhou Jun (24, China), and Newman Han (29, South Korea). They each took home S$10,000 each, including a one-year internship with fashion retailer F J Benjamin. The winners will also be given the opportunity to launch their very own maiden capsule collection next year.
“Rebecca’s innovative collection demonstrated her deep understanding of this year’s theme. Through the use of paper and its intimate relationship with the Asian culture, she presented a perfect balance of creativity and commercialism in her collection, and for that, deserved to be in the top three,” says Dick Lee, Audi Singapore Brand Ambassador and a judge at Audi Star Creation 2014.
The three winners this year were picked from 418 hopefuls from 14 countries. The 12 finalists competing at the runway showdown were from Singapore, Korea, Vietnam, Japan, China, Indonesia and Malaysia. The prejudging session was held the morning before the runway showcase. Each of the 12 finalists, accompanied by a model, presented their respective collections to the judging panel. The designs revolved around the concepts of religion, history, culture, flora and fauna, and even protective body armour, all embodying this year’s theme of ‘The Asian Perspective’.
Rebecca Corrine Lam took home the Audi Young Designer Award and an additional cash prize of SGD$10,000 for having designed a creation “Zhi” (paper in Mandarin Chinese) that best embodied the Audi design spirit of innovation, technology and progression. This is the first time a Hong Kong designer has won the award.