To celebrate the recent opening of the Valentino flagship in Piazza di Spagna in Rome, on July 7, the Maison Valentino has unveiled a special prêt-à-porter and accessories capsule collection for both men and women, created by Creative Directors, Maria Grazia Chiuri and Pierpaolo Piccioli for the occasion. The all-black, Valentino Mirabilia Romae Capsule collection, exclusively available in the Roman flagship, will be characterized by a drawing of an eagle, symbol of the city Rome, of its power and prosperity.
“Through our Valentino Mirabilia Romae project we wanted to depict through our eyes the beauties of the city ofRome, constant source of inspiration for us. We love its beauty, its contrasts, its multiple facets, its ability to change in time and to project itself in the future”. said Maria Grazia Chiuri and Pierpaolo Piccioli
The Store, the biggest one in the world, with its 1470 square meters (1,865 including basement) is situated in Piazza di Spagna, next to sixteenth century Palazzo Mignanelli, creative headquarters of the Valentino Maison. The Flagship marks an important step in the development of Valentino’s worldwide retail network expansion and it continues the innovative store concept developed by Valentino Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli together with Architect David Chipperfield.
The store concept combines heritage and innovation to create a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a more traditional retail boutique structure.