TSL Jewellery Debuts “The Artisan Of Love” Brand Image


Sammi Cheng

TSL Jewellery unveiled its latest branding campaign at a star-studded party at Armani Aqua, Hong Kong on December 12. The event was hosted by chairman and CEO Annie Tse and chief merchandising officer Tommy Tse, with pop diva Sammi Cheng soaring in as guest of honour.

The occasion also marked the official debut of the Love Sonata collection. Dipped in 18K white gold and rose gold and embellished with diamonds, the assortment of necklaces, rings and earrings features a bicyclic co-axial design, echoing the warm and fuzzy moment when a pair of lovers or close friends hug.

Cheng, who reunited with beau Andy Hui, last year had this to say of love: “Long-lasting love is never occasional – it involves relentless effort, dedication and persistence.”


(L-R) Chairman and CEO of TSL Jewellery Annie Tse, Sammi Cheng and chief merchandising officer Tommy Tse


18K white gold and rose gold diamond necklace


18K white gold and rose gold diamond ring


(L-R) Lisa S, Ana Rivera, Eunis Chan, Stella Song


Ricky Wong


Caroline Mak