Pernod Ricard Singapore’s new campaign for its Glenlivet brand will see acclaimed filmmaker Eric Khoo acting as ambassador for the fine whisky. The year long campaign aims to consolidate The Glenlivet‘s market position as the single malt Scotch whisky of choice for discerning Singaporeans, with ads running exclusively in luxury lifestyle titles.
The campaign will highlight The Glenlivet’s pioneering spirit as ‘the single malt whisky that started it all,’ Alexis Tang, brand manager for The Glenlivet, Pernod Ricard Singapore, said. ‘The Glenlivet is proud to honour individuals who have had the tenacity and sheer determination to pursue their dreams in life. Eric Khoo embodies this spirit perfectly’.
Pernod Ricard aims to gather prominent individuals from various other industries, such as film, sports and more, to serve as future ambassadors in the years to come.
