If you’re a Singaporean who enjoys Martell V.S.O.P cognac, you may have noticed that the bottle of your familiar drink has received a designer update. To reward local consumers for their loyalty to the brand, Pernod Ricard has chosen Singapore to be the global launch pad for the new Martell V.S.O.P bottle packaging this month.
The new bottle design of Martell’s V.S.O.P, or Very Superior Old Pale, is a svelte, contemporary update, while retaining iconic elements like the signature rounded arched shoulders. The V.S.O.P labeling is sleeker and comes in an auspicious red and gold palette. The packaging echoes the festive label, with a shimmering metallic background, golden top and an embossed seal on the front.
The cognac within, of course, remains the same, with its rich, golden amber shade and a smooth, fruity nose and long, complex finish.
Commenting on the revamped bottle, Mr Paul-Robert Bouhier, Managing Director of Pernod Ricard Singapore, said: “We are excited that Singapore is the global launch pad for this new packaging. With Martell V.S.O.P being the market leader cognac in its category, we want to take this opportunity to thank our local consumers for their continuous loyalty.”
“The redesigned packaging is a true reflection of the status and heritage of Martell V.S.O.P. We believe the sleek and contemporary design of the bottle will appeal to current consumers and encourage new consumers to experience this iconic luxury cognac.”
