Shiseido Unveils New Sun Protection Products


May 2 sees the launch of new sun protection products from Shiseido. Expert Sun Aging Protection Cream and Lotion SPF 50 Plus contains Shiseido’s Super Veil-UV360 technology that allows the product to be spread evenly over every skin contour for full protection against sun damage. ProfenseCEL is included to prevent the formation of wrinkles, uneven skin tone, and dark spots, whilst also controlling enzyme reaction to protect the skin’s epidermal layers against cellular and DNA damage.

The sun cream additionally features Sophora Angustifolia root extract to maintain skin’s resilience by reducing the activity of elastase; Rose Apple leaf extract to protect against damage to fibroblasts and DNA; and Saxifraga Sarmentosa extract to stop the cause of melanin and prevent age spots. The product is additionally available in SPF30.