Champagne house Moët & Chandon announced a new partnership recently with 17-time tennis Grand Slam champion Roger Federer. Moët & Chandon declared that Federer is the perfect match for the brand’s “eternal style” and its position as a “universal symbol of global success.” Indeed the French company shares a commitment to excellence with the widely admired Swiss tennis ace, along with a certain nobility – pundits refer to Federer as the nicest man in professional tennis. Federer’s star turn for Moët & Chandon begins now of course but he really gets his chance to shine in March, 2013 when he will front a major advertising campaign for the brand.
“It’s more than just an honor to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition,” said Federer. “Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”
“Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history,” said Stéphane Baschiera, President and CEO of Moët & Chandon. “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”
