Lady Gaga Looks Beyond Elegant in Tiffany & Co. Campaign

Lady Gaga stars in Tiffany & Co HardWear campaign

Pop star Lady Gaga lends her famous looks to a new Tiffany & Co. campaign. The 31-year-old models the jewelry brand’s HardWear collection in portraits captured by David Sims. The blonde shirks her flashy stage costumes for pared down looks. In one shot, she wears a crisp white shirt and black trousers. And in another, Gaga poses in a turtleneck sweater alongside dazzling necklaces, bracelets and earrings. She also appears in a behind-the-scenes video.

“I think that jewelry, like all other accessories, can give you the chance to pump up the volume,” she states. “It’s a misconception that a man or your lover has to buy you jewelry,” Lady Gaga says in the short clip. “I think a woman can buy herself jewelry and put it on with dignity.”



Singer Lady Gaga is the face of Tiffany & Co.’s HardWear advertising campaign