Johnnie Walker has created the ‘Ice Pillar’ to allow its customers to enjoy its Gold Label whisky chilled.
If you freeze a bottle and place it in the case it stays chilled and ready to serve, with the outer casing essentially acting as an insulator.
Denis Boudard, founder of QSLD Paris (who designed the case) said: “We love limpid concepts, so we have created an object that would show in a clear way Johnnie Walker Gold Label’s new consumption ritual. We have developed a case conveying Johnnie Walker’s whisky prestige.”
The inner box is inspired by frosted, golden leaves and symbolizes Gold Label, while the outer box is transparent – a reference to the ‘ice’ encasing the spirit.