IWC Schaffhausen travelled to Uganda to celebrate the Ingenieur Automatic Edition “Laureus Sports for Good Foundation” featuring an engraving on its back based on a drawing done by thirteen-year-old Nakayenga Zahara. During a prize-giving ceremony at the local school, hundreds of children and employees of the Laureus-supported Community Based AIDS Programme (COBAP) programme joined Nakayenga and her proud mother in celebrating her achievement, which was rewarded with a year of schooling.
As part of its ongoing support of and commitment to the Laureus Sport for Good Foundation, IWC Schaffhausen visited the COBAP offices, the local gym, where a boxing demonstration was given, as well as the local school where Nakayenga Zahara, winner of this year’s IWC drawing contest, has now been offered a year of schooling. The atmosphere was warm and lively and representatives from IWC Schaffhausen and the Laureus Sport for Good Foundation were welcomed by drums. Edwin Moses, Chairman of the Laureus World Sports Academy, and Tegla Loroupe, Kenyan long-distance track and road runner and Laureus World Sports Academy Member, also attended the ceremony.
“The drawing by Nakayenga Zahara beautifully reflects the values that IWC stands for: passion, commitment, responsibility and performance. As a company that firmly believes in sustainable actions, we are proud to align ourselves with the meaningful and important work of the Laureus Sport for Good Foundation,” said IWC CEO Georges Kern.
IWC supports the Laureus programmes on a global level with the annual launch of a new limited-edition watch with an iconic dial in Laureus blue, the color of hope, and a case engraved with a drawing that is selected from entries to a competition in which young people from local Laureus projects take part. As with all previous editions, part of the proceeds from the sales of the watch is donated to the Foundation.