Irina Shayk stars in Intimissimi’s #Insideandout campaign
Lingerie brand Intimissimi takes a unique approach with the launch of its latest campaign. Called #Insideandout, the advertisements feature the stars fully clothed instead of posing in their underwear. Photographer Mario Testino captures model Irina Shayk, actress Dakota Johnson, tennis player Ana Ivanovic and chef Ella Mills for the new season.
“The casting is fabulous, but I also liked the challenge of communicating an underwear campaign through women who are fully dressed. I wanted to capture how these women look and feel wearing the underwear underneath their clothes. It’s a very daring way for Intimissimi to sell underwear”, says Mario Testino.