H&M Heads to Tokyo for Fall 2017 Campaign

H&M unveils fall-winter 2017 campaign

H&M launches its fall 2017 campaign captured in Tokyo, Japan. Models Antonina PetkovicDevon WindsorAdwoa Aboah and Chiharu Okunugi appear in the images. The fall season spotlights eighties inspired trends straight from the runway.

The girls embrace puffed sleeves, polka dot prints and faux fur sleeves. In addition to the shoot, H&M also launched an official film where the models alongside Naomi Campbell lip synch to the 80’s song, ‘Wham Rap! (Enjoy What You Do)’.



Antonina Petkovic and Devon Windsor star in H&M’s fall 2017 campaign

Adwoa Aboah and Antonina Petkovic model outerwear in H&M’s fall 2017 campaign