Gucci Takes On Berlin with Spring 2016 Ads


An image from Gucci’s spring-summer 2016 campaign

The Gucci gang heads to Berlin, Germany, for the brand’s spring-summer 2016 campaign. Photographed by Glen Luchford, the models pose in everyday settings including a rooftop, bathroom and a subway station while wearing colorful and whimsical clothing.

With a spotlight on the season’s bold prints, pleating and ruffles, the advertisements bring a whimsical take to everyday and mundane settings. In one image, the models can be seen posing on a rooftop, taking in the city. And in another, a model poses with a peacock while standing in a stairwell.


Gucci’s spring 2016 campaign was inspired by 1980s Berlin


Gucci releases its spring-summer 2016 campaign


The images were captured in Berlin by photographer Glen Lunchford


Models pose in Gucci’s spring-summer 2016 campaign


An image from Gucci’s spring 2016 campaign