An image from Gucci’s spring-summer 2016 campaign
The Gucci gang heads to Berlin, Germany, for the brand’s spring-summer 2016 campaign. Photographed by Glen Luchford, the models pose in everyday settings including a rooftop, bathroom and a subway station while wearing colorful and whimsical clothing.
With a spotlight on the season’s bold prints, pleating and ruffles, the advertisements bring a whimsical take to everyday and mundane settings. In one image, the models can be seen posing on a rooftop, taking in the city. And in another, a model poses with a peacock while standing in a stairwell.
Gucci’s spring 2016 campaign was inspired by 1980s Berlin
Gucci releases its spring-summer 2016 campaign
The images were captured in Berlin by photographer Glen Lunchford
Models pose in Gucci’s spring-summer 2016 campaign