Gucci Pre-Fall 2015 Campaign


Less than two month after his womenswear debut for the brand, new Gucci creative director Alessandro Michele has unveiled his first campaign for Italian fashion house.

The pre-fall 2015 season was shot by Glen Luchford and features models Alexandra Elizabeth Ljadov and Julia Hafstrom. It is certainly a change from the super glam Gucci advertisements under Frida Giannini. The new direction channels a normcore look with minimal styling and makeup. Whether this new direction will translate into higher sales–time will tell.