Gucci Goes to the Movies for Fall 2017 Eyewear Campaign

Ni Ni stars in Gucci Eyewear’s fall-winter 2017 campaign

Gucci heads to the movies for the launch of its fall-winter 2017 Eyewear campaign. Starring models Polina Oganicheva, Victoria Schons, Zarina Green, Thomas Riguelle as well as Chinese actress Ni Ni, the images take on a whimsical vibe.

Photographed by Colin Dodgson, the new season spotlights cat-eye shapes embroidered with pearls and crystals. Creative director Alessandro Michele designed the frames with art direction for the shoot by Christopher Simmonds.

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GUCCI EYEWEAR FALL/WINTER 2017 CAMPAIGN

An image from Gucci Eyewear’s fall 2017 advertising campaign

Models pose at the movies for Gucci Eyewear’s fall-winter 2017 campaign

Model wears cat eye glasses in Gucci Eyewear fall-winter 2017 campaign