Emilio Pucci Gets a New Look with Spring 2016 Campaign


Odette Pavolova and Kadri Vahersalu star in Emilio Pucci’s spring-summer 2016 campaign

Marking creative director Massimo Giorgetti’s first campaign for Emilio Pucci, the brand’s spring-summer 2016 advertisements get a transformation. While past campaigns have featured the likes of Gisele Bundchen and Doutzen Kroes in fully glammed out looks, Giorgetti tapped model newcomers Odette Pavolova and Kadri Vahersalu as the brand’s faces.

The pair were photographed by Ezra Petronio on location in Italy’s Villa Gaberaia, just outside of Florence.

“Pucci’s sophisticated past is always present, but it’s twisted and tweaked. The pieces are all very high end, but the attitude is easy and cool. These are bon ton girls who run around with undone hair,” Giorgetti says about his take on the Pucci woman.


Emilio Pucci’s spring 2016 campaign was photographed in Italy’s Villa Gaberaia


Emilio Pucci spring 2016 eyewear image


An image from Emilio Pucci’s spring 2016 advertising campaign