Camille Rowe Stars in Dior ‘Poison’ Campaign

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Camille Rowe stars in Dior Poison Girl perfume campaign

Dior has unveiled a campaign for a brand new perfume called ‘Poison Girl’. The new scent’s face is French model Camille Rowe.

The accompanying film was directed by So Me–who has directed music videos for the likes of Kanye West and Kid Cudi. Captured on location in New York’s Boom Boom Room, the blonde makes her way through an energetic party scene.

The clip ends with the model wearing a black jacket with nothing underneath. Camille says, “I’m not a girl. I’m Poison.”

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Camille Rowe for Dior

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Dior Poison Girl perfume

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Camille Rowe wears an embroidered jacket in Dior’s Poison Girl perfume campaign