In what is the brand’s 30th year, David Yurman‘s New York City flagship store has been reborn.
Located at 712 Madison Avenue on 63rd street, the three-floor townhouse is a stone’s throw away from the previous Madison Avenue home.
Spanning 2,000 square feet, the first floor is dedicated to the women’s collection with several pieces earmarked exclusively for the townhouse.
Elsewhere the men’s and timepiece collections are housed on the second floor, while the third floor is devoted to bridal and couture collections, including engagement rings and bridal jewellery.
With interior styling by Gabellini Shepherd Associates, the new retail approach has been dubbed the “Home of David Yurman” and is designed to provide a window into the jewellers’ world.
Inspired by American modern architecture of the mid-1900s, the interior is characterized by textured, natural materials, including striated Nublado marble flooring, ceilings made out of warm American walnut, and metallic finishes such as blackened steel trim and bronze silk mirrors.
David Yurman said: “This is a very special year for us since we are celebrating our 30th anniversary as well as the opening of a very important location for our collections. I’m very thankful to have this new and beautiful space to showcase our work.”