The new Giorgio Armani “Si” fragrance campaign starring actress Cate Blanchett has been revealed. The Hollywood beauty was announced as the face of the designer label’s latest perfume in May 2013.
Sì is a chypre reinvented, lingering on the skin and captivating the senses. Its olfactory signature is rhythmic, elegant and unique. It combines an inflection of three accords: blackcurrant nectar, modern chypre and light musky wood. The product of a special extraction, the blackcurrant, like a forbidden fruit, maintains all of the full-bodied aspect of a dark fruit.
As an intoxicating nectar, this creative mixture exposes all of its femininity and its passion – it is the power of darkness. The innovative blackcurrant is enriched with two types of enveloping, sensual vanilla: one absolutely natural in its animal side, and the other, a Jungle essence™* for an addictive and bewitching sensation. Rose de Mai, enhanced by notes of freesia, blends with elegance to bring forth a subtle touch of patchouli. A note of blond amber wood, intense orcanox™*, reveals a sensual and warm scent and marks the fragrance with exceptional subtlety.
Structured yet simple, its foundation, neither truly square nor truly round, elegantly draws the eye to its tapered curves, and cap, which is inspired by a number of sources. The cap’s colour, deep black, and its refined finish recall Bakelite; its form is unconventional and pure, similar to a creation of Haute Couture. A game of masculine/feminine reflection, the Sì bottle plays on the duality between strength and lightness. Transparency, deep black density, and nude rose are thus combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of a controlled femininity.
The new Giorgio Armani Si comes in 30,50 and 100 ml Eau de Parfum.