Balmain Spring Summer 2016 Ad Campaign


Claudia Schiffer, Cindy Crawford and Naomi Campbell star in Balmain’s spring-summer 2016 campaign

Balmain’s spring 2016 campaign calls on the big guns with the casting of 90s supermodels Cindy Crawford, Claudia Schiffer and Naomi Campbell. For the first time, creative director Olivier Rousteing tapped Steven Klein to shoot the exclusively black and white images.

In the portraits, the women can be seen wearing the new season’s body con silhouettes with touches of ruffles, cross-cross detailing and crystal embellishments. Balmain’s spring advertisements was made with creative direction by Pascal Dangin of KiDS Creative.

About the campaign, Rousteing said in an official statement, “Watching Cindy, Claudia, Naomi and Steven instinctively work together, I was struck by the displays of confidence, professionalism and grace in front of me. There was never any doubt that the final images would be anything but perfect.”


Supermodels Cindy Crawford and Claudia Schiffer strike a pose for Balmain’s spring 2016 campaign


Claudia Schiffer flaunts her figure in see-through dress for Balmain’s spring 2016 campaign


Naomi Campbell wears white bodycon dress in Balmain’s spring 2016 campaign


Cindy Crawford flaunts some cleavage in Balmain’s spring 2016 campaign