Armani Exchange Sets Spring Campaign in Sunny Malibu

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Luma Grothe stars in Armani Exchange’s spring-summer 2016 campaign

Armani Exchange heads to sunny Malibu, California, for its spring-summer 2016 campaign. Photographed by Riccardo Vimercati, models Luma Grothe, Zuzanna Bijoch, RJ King and Luke Worrall appear in the advertisements.

From the poolside to the beach and rocky cliffs, the models pose in easy and casual ensembles. For the girls and guys alike, there is a focus on denim, casual t-shirts and outerwear.

Hair David von Cannon
Makeup by Sil Bruinsma

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Photographed by Riccardo Vimercati, Armani Exchange’s spring 2016 campaign was captured in Malibu, California

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Zuzanna Bijoch stars in Armani Exchange’s spring 2016 campaign

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Armani Exchange’s spring 2016 collection features distressed denim styles

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