ZALORA to exclusively carry 55DSL‏

This season, style-savvy men have a reason to celebrate as ZALORA unveils a new Italian menswear line that will be exclusive to ZALORA in Singapore – 55DSL.

55DSL is anything a man partial to street-wear could ever ask for – Stylish and adventurously edgy. In the past 19 years, 55DSL has established itself as a street-fashion pioneer – Right from when creative director and founder Andrea Rosso decided to create an experimental spin-off of his father, Renzo Rosso’s iconic brand, Diesel.

The label’s Italian sensibilities offers unique pieces with abundant details – Think hints of neon, bits of exotic textures and patterns paired effortlessly with flattering cuts. For Spring/Summer 2013, shoppers can expect to embrace the heat by channeling their inner surfer with sun-bleached shirts, washed denim, and trunks in all cuts. In comparison to rather predictable fast-fashion rivals, 55DSL stands out as the wallflower darling with an irresistibly subtle yet bold streak of attitude.

ZALORA’s partnership with 55DSL gives shoppers a complete shopping package: Stylish, comfortable, quality clothing with added convenience. Singapore’s shoppers can now expect to get even more of the best of international urban styles delivered right to their doorstep.

55DSL is estimated to go live in late April 2013. Stay Tune on WTF.

(Image courtesy of Zalora)