The Coffee Bean & Tea Leaf® today officially launched The Coffee Bean Mobile App – the first mobile app in Singapore’s food and beverage industry that integrates mobile wallet, e-loyalty redemption and e-voucher capabilities to deliver new levels of customer experience and increase operational efficiency.
MOBILE WALLET
By downloading The Coffee Bean Mobile App to their smart phones and loading it with value anytime, anywhere with a credit card or at selected The Coffee Bean & Tea Leaf® outlets*, customers can enjoy quick, cashless purchasing experience at the touch of a button on their smart phones at digital scanners at the store counters.
They can reload their mobile wallet with their credit card through the app itself or at the outlets when the value runs low. Other useful features of the app include transaction history, e-vouchers, news feeds of the latest special events and promotions, drinks listing, personalized greeting, store locator and operating hours.
E-LOYAL REDEMPTION
In addition, The Coffee Bean Mobile App also doubles up as a loyalty app that rewards regular customers with loyalty points called “BEANS” which can be subsequently redeemed against purchases at the outlets.
The Coffee Bean Mobile App can be downloaded from the App Store and Google Play Store. By completing a one-time simple registration, customers will enjoy a complimentary $5 e-voucher. Other rewards include a complimentary slice of cake during their birthday month and double bean points when they purchase on their birthday.
* Selected The Coffee Bean & Tea Leaf® outlets include:
Great World City
Guthrie House
JEM
Jurong Point
Nanyang Technological University
National University Hospital
Ngee Ann Polytechnic
Palawan Beach, Sentosa
The Rail Mall
Tiong Bahru Plaza
Vivocity
West Mall