How do you highlight the great movement in your designs in a lookbook? You shoot a video as your lookbook!
The luxury womenswear brand Verlaine recently shot a series of visually dynamic videos to showcase its Fall/Winter 2012 collection featuring Aline Weber. The videos show the beautiful blonde Brazilian model prancing around both the studios and the streets to feature Creative Director Javier Garcia design fluidity.
The collection is seductive, sexy, and features heavy draping, which is easier to see in motion than in still print. Good thing Aline has had some movie experience, having appeared in Tom Ford’s A Single Man, in 2009.