Diamond Giant De Beers Unveils DLT Strategy

One of the world’s most well-known diamond companies is getting into blockchain by investing in an asset tracking platform. De Beers, its chief executive announced today, is planning to use the tech in a bid...

Andreea Diaconu For De Beers Jewelry Ad Campaign

The beautiful Andreea Diaconu gets the honor to be one of the first to front these stunning black and white shots captured by Mary McCartney. The series of firsts is due to the jewelers’ October launch of a ...

De Beers Aria Collection

De Beers draws upon the graceful and energetic form of a dancer for its latest Aria Collection. Dance has long been the inspiration for many of life's greatest luxuries, and the De Beers Aria Collection is n...

De Beers Opens First Shanghai Store

Shi Qi with one of eight Talisman medals Esteemed jeweler De Beers bolted opened the doors to its first Shanghai store last week. Located at the Shanghai International Finance Centre in Pudong, the 75-squa...

De Beers Opens At Elements Mall Hong Kong

Zhao Wei in De Beers Red Carpet necklace and bracelet, and white gold Swan Lake earrings Renowned jeweler De Beers lauded the opening of their store at Elements Mall, Hong Kong, with a star-studded cocktail ...

Fairytale Wedding: Karen Mok Radiant In De Beers

Singer and actress Karen Mok walked down the aisle in a fairy tale wedding - in the idyllic pastoral countryside of Florence, Italy, no less - to her German sweetheart, Johannes, wearing enchanting creations ...

Alicia Keys Radiant In De Beers For “Piano & I”

Alicia Keys shines in De Beers’ Lea Necklace and micropave hoops Alicia Keys donned iconic designs from De Beers Diamond Jewellers and Givenchy Haute Couture for the Paris leg of her “Piano & I: A One ...