The multi-label boutique will be the exclusive Southeast Asia retailer for the high-end unisex streetwear brand which made its debut in Singapore with an exclusive preview of the SAM MC London Fall Winter ’14 collection at Salon by Surrender.
Established in 2010 by designer Samuel McWilliams – a graphic designer-turned-streetwear enthusiast – SAM MC London the label champions individualism and self-expression in an avant-garde mix of contemporary street wear designs and aesthetic clashes that are simultaneously wearable and utilitarian. His custom designs currently clothe the backs of K-pop sensation, girl band 2NE1 in their AON World Tour.
Some familiar faces that graced the event were celebrities Ethen Lee Teng and Zhang Zhen Huan, as well as Masanori Morikawa, Tokyo-based designer and Founder of Japanese label Christian Dada, amongst other guests.
