The first ever I.T multi label concept store in Singapore has finally opened its doors on 20 June 2013. Wing Tai Retail, the company behind the store, also brought Topshop and Uniqlo, together with renowned I.T Group, a Hong Kong-based fashion conglomerate, proudly present the cutting-edge multi brands in the 10,200 sqft space on the third floor of Wisma Atria, Orchard Road.
i.t carries nine avant-garde street-wear fashion brands including izzue, b + a b, 5cm, tout à coup, fingercroxx, Venilla suite, as know as de base, mysty woman and PAGEBOY, with items from apparel, and shoes, to hats and accessories. Each brand has its own space, with an independent interior design depending on the brands esthetics.
The private preview party on Wednesday, 19th June, the store became the limelight of the mall, packed with an excited and anxious crowd. We spotted many fabulous fashion bigwigs with an edgy dresscode, witnessing the official sale of the different brands. The preview was also heated up by DJ TWOFACE and a fashion parade by models exhibiting the collection.
“Singapore has a dynamic fashion retail scene. Shoppers are constantly seeking new brands and fresh shopping experiences. Our i.t store inspires the ideas of fashion trend and accessibility, to address the fashion needs of today’s shoppers”, says Mrs Helen Khoo, Executive Director at Wing Tai Retail Pte Ltd. She adds, “With an expanded portfolio of exciting brands, we are able to bring even more enthusiasm and energy to support our loyal customer base in Singapore and the region.”
Mr. Kar-Wai Sham, CEO of I.T Group says, “With Singapore’s position as a fast-growing fashion hub in Asia, we felt that it is the right time to launch i.t in Singapore, and especially with an esteemed partner like Wing Tai Retail. This venture marks a new and important chapter for I.T Group as we continue to expand our business operations in the Southeast Asian market.”
With two well-known fashion companies fused to add another contemporary fashion locus in Singapore, we are keen to think it’s time for us to spend our savings at i.t for new edgy outfits!
Ps: For Mastercard holders, use your card to enjoy a $30 voucher for the next purchase by spending $150 nett only from 20-30 June 2013!