Freja Beha Erichsen Embraces Colorful Knits in Missoni’s Spring Ads

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Freja Beha Erichsen stars in Missoni’s spring-summer 2016 campaign

Missoni goes in a new a direction for its spring-summer 2016 campaign, enlisting new talent for the season. Model Freja Beha Erichsen takes the spotlight in images captured by Harley Weir.

The advertisements spotlight the brand’s signature knitwear pieces and variegated patterns with a retro, almost 1970s inspired twist. From form-fitting maxi dresses to skinny scarves to playful rompers, there is plenty of mix and matching for the new season.

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SWIM SEASON: Freja models one-piece swimsuit from Missoni’s spring 2016 collection

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70S FLAIR: Freja models a knit scarf and printed bodysuit from Missoni

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ACCESSORIES: An eyewear image from Missoni’s spring-summer 2016 campaign

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An image from Missoni’s spring-summer 2016 campaign

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SOPHISTICATED STRIPES: Knit and stripe maxi dress from Missoni’s spring-summer 2016 collection

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