Alyssa Sutherland stars in Mimco‘s Autumn/Winter 2012 “Dreamwarp Society” campaign. Sporting wild high hair, Alyssa was styled by Mimco’s creative and commerical director Cathryn Willis and photographed in Bangkok wearing a pile of eclectic accessories.
The new campaign is inspired by the notion of ‘8 rounds’. It is said that we need 8 hours of sleep to function properly throughout the day. The precious 8 hours during which we cling to our dreams each night, the lucky number 8 in Chinese numerology, the line of continuity of the number and the duality it presents visually suggesting the shape of an hourglass… the clock starts, stops, and starts again.
8 in the team. 8 hours of light. 8 surreal locations. 8 unique looks.
