Shot against a black and white backdrop, the campaign features models Josh Faberge, Melanie de Pouqueville, Nina Flohr and Sophia Flohr. Styled by former French Vogue editor Carine Roitfeld, and make-up by Charlotte Tilbury, the latest ad campaign paints a decidedly more youthful picture than the A/W 11 campaign. Kudos also go to .
Featured in the shots are coveted pieces from the jeweler’s latest collection, Les Favorites de Faberge: ZenaIde Sapphire Egg Pendant Locket, Oeuf Cadeau Egg Pendant and Oeuf Matelasse Diamants Egg Pendant.
Katherine Flohr, creative and managing director for Faberge, comments: “We wanted to celebrate “la jeunesse doree” with this campaign and make Faberge relevant to a younger audience. Josh Faberge, whose mother Sarah Faberge heads up our Faberge Heritage Council, was an obvious starting point for us.”
“We invited Josh and his friends to discover Faberge for themselves, engaging with the jewellery, mixing it up and layering the pendants however they like. The result is a compelling image that tells the story of a new generation reinterpreting Faberge for their contemporaries.”