Canada-based label Lida Baday taps Chris Nicholls to capture its spring 2012 campaign starring Dani Seitz.
The images place focus on Baday’s minimal aesthetic which gives a modern twist to modern staples such as cardigans, knit tops, dresses and pants. On beauty are hair stylist Justin German and makeup artist Simone Otis.
Art direction by Diti Katona @ Concrete Design Communications Inc
