The hand of Alber Elbaz, creative director of the maison Lanvin, will doubtlessly make a success of the presentation video for the Spring Summer 2013 collection by the French house of fashion.
In the video of the adv that tells “the morning after”, the designer comments the collection, the makeup and the location, by appearing in a micro-window, as if he was directly connected through Skype, even with a starting call, too.
The adv has been shot by Steven Meisel, and it could be set at the end of a long party night, with glittering sequins dresses and night outfits; the gaze is cinematographic and sophisticated. Same thing for the soundtrack.
Although the ads all look kind of the same, models Daria Strokous, Karlie Kloss & Saskia de Brauw starring in the campaign, are still a visual treat.