Jet Li was named Hublot’s first Asian ambassador at the launch of the brand’s first standalone boutique in Beijing.
Found on the city’s Wangfujing Street, the new storefront was opened by CEO of Hublot Jean-Claude Biver and spans 100 square metres. It follows the brand’s first Chinese boutique at Plaza 66 in Shanghai and its second at the Intercontinental Hotel in Dalian.
Biver said: “Each opening reflects the great vitality and fantastic expansion of Hublot with every month seeing the inauguration of new exclusive locations in the most prestigious settings around the world.”
“Symbolizing our fantastic success, it is hugely symbolic for Hublot to see its watches worn by Jet Li who is one of the biggest international movie stars and a living legend in China. I feel very proud Jet Li has chosen to wear Hublot timepieces as we also share the same humanitarian values. It is a great honor and a privilege”
