Jerome Dreyfuss Launches Spring 2016 Campaign

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Jerome Dreyfuss spring-summer 2016 campaign photographed by Jean-Paul Goude

French handbag designer Jerome Dreyfuss has unveiled his spring-summer 2016 campaign featuring prima ballerina Aurélie Dupont.

The advertisements were captured by renowned photographer Jean-Paul Goude, who is a trained dancer himself. The images feature the dancer clutching on to the Maurice, Bobi and Jean-Paul styles like she never wants to let them go. In one image she cradles the bag in arms while striking an elegant pose, and in the other, she can be seen showing her “carnal” instinct as she bites on to the bag.

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Jerome Dreyfuss spring-summer 2016 campaign photographed by Jean-Paul Goude