Refusing to conform to the norm, entrepreneur and model Jessica Minh Anh redefined Paris fashion show standards last Thursday (30 May 2013) with a 90 metre floating catwalk on the River Seine.
The highly anticipated J Spring Fashion Show created an illusion of models walking on water by having guests seated facing the multi-facetted glass windows of Le Jean Bruel and watch the presentation in front of them while the boat was cruising. As a result, architectural wonders such as Eiffel Tower, Notre Dame, the Louvre and the 37 famous bridges became the natural moving backdrop for the phenomenal catwalk.
Similar to Jessica’s previous international success on and the world’s tallest PETRONAS Twin Towers’ Skybridge, and the world’s first sundeck catwalk on Costa Atlantica in Dubai, the show presented an exquisite combination of Haute Couture and Prêt-à-Porter collections from 4 continents.
(Photos via J Model Management)