Ross Brawn, Karolina Kurkova and Nico Rosberg
At the Salon International de la Haute Horlogerie in Geneva, IWC Schaffhausen hosted around 800 international guests for the heart-pounding launch of its new Ingenieur watches, created to mark the new partnership between the manufacture and the Mercedes AMG Petronas Formula One™ Team.
The latest models in this extremely masculine collection jostled with the megawatt star power of the celebrities at the gala event. For the first time in the history of IWC, a timepiece makes a proud appearance in an attractive carbon case, a reference to motorsporting materials. Titanium, titanium aluminide, ceramic and platinum provide other sporty, high-tech accents within the collection.
“Motorsport means perfection, technology, action and emotion. We celebrate and display all these characteristics at our stand, so our guests can savour the world of performance engineering,” said IWC CEO Georges Kern of the collection.
Nico Rosberg and his sleek Formula One™ racing car galvanized the atmosphere. Also present at this racy event were celebrities Ewan McGregor, Zinédine Zidane, Karolina Kurkova, Ross Brawn, Eric Dane, Adriana Lima, Luís Figo and Matthew Fox. British band Jamiroquai amped up the atmosphere with their live performance through the night.
Lilly Becker at the IWC Schaffhausen Race Night
Nico Rosberg and Jose Maria
IWC Ingenieur Constant Force Tourbillon
IWC Ingenieur Constant Force Perpetual Calendar
Ewan McGregor
Adriana Lima and Ewan McGregor
Luis Figo and Zinedine Zidane
